Category: The Icon

My life is centred on creating values-Adebola Williams

Adebola Williams is co-founder of RED, which holds Africa's largest portfolio of youth brands, with three companies, including communication agency, Red Media Africa; media production outfit, Generation Y! (owners of, 'Rubbin' Minds, amongst others); and youth development organisation, The Future Project, which presents Africa's biggest youth event, The Future Awards Africa.
He is a media entrepreneur whose life is centred on creating values with a mandate to impact and to lift people up.

He started working at age 15 and has had his own fair share of sufferings, rough times and challenges. But he refined himself into a fine gentleman filled with uncommon potentials.
At that point, he knew he had to survive, realizing that if his life got messed up, it was his life alone. So he made a conscious effort to make it better.

He moved from one set to the other like Sony Macdon's set in Oduduwa seeking for acting roles because his dream was to be an actor. On getting two roles in two soaps that never came out, he decided to quit. He went into stage acting too where he was paid 100.

In the course of his struggles, he learnt to channel his interpersonal skills towards relating with people to his advantage. He worked with NTA for three years and only got paid after a year. During this period, he had gained so much experience which finally paid off later in life.

He was the Operation Director of Easily, the voice of RedSTRAT where he set new standards with the rave TV show, Nigeria International, which showed on the NTA Network, AIT International, STV, MBI, and Ben TV.

He left the employ of the show mid-2007 to concentrate full time on RedSTRAT, retaining a position as Consultant Producer. He also proved his mettle as Consultant Producer with the Canadian Broadcasting Commission, and Consultant Producer with Lifestyles in Africa with Mnet.

Adebola was a Human Resource Consultant with the Close-Up Salsa Challenge, as well as Consultant Partner with testify Music, being one of the key organizers of the Naija Facebook Carnival, as well as working briefly with The Apprentice Africa in Publicity.

His CV before that time was filled with work experience on volunteering. From then on, paid jobs started coming. He got a job with Economic Watch, as a producer and was reporting a business show, doing things people his age were not doing and earning far beyond what obtained in the industry at that time.

The economy talk show afforded him the opportunity to travel extensively across the country and abroad telling Nigerian stories to the world.
The four years he spent working with the Counselor and NTA, were formative years that enabled him build a solid foundation of good will.

An alumnus of the London School of Journalism, London School of Marketing and the School of Media and Communications of the Pan African University, Williams recently became an Obama Mandela Washington Fellow.
Mr Williams has consulted for global brands, including Microsoft, Google, the British Council and the United States Government.

He was selected as one of the Top 100 of Our Generation by Top 100 UK in 2007 and 2008, and was selected as a Global Changemaker by the British Council in 2009.

He was awarded CNBC Young Business Leader for West Africa, Forbes Best 30 Entrepreneurs under 30, awarded Businessday 40 under 40, among others. His company was recently nominated for African Business of the year alongside Dangote Group and Chandaria Industries by African Business Awards, New York.

He also worked closely with President Muhammadu Buhari playing a major role in the rebranding of the presidential candidate for the 2015 general election. He established StateCraft two years ago leading the nine-man team that executed some of the President's youth-oriented media campaign communication across TV, radio, print, online and outdoor, starting from the iconic photos of the president that went viral in December 2015.

Adebola Williams has joined the list of brand ambassadors of the national telecommunications operator, Globacom. He is the first non-entertainment brand ambassador for a telecoms brand in the country.



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