Category: Life & Style

Selly Raby Kane-Sizzling outta Senegal

Selly Raby Kane is a Senegalese fashion designer who launched her eponymous brand in 2012.

With a degree in Management / Business Administration and a Master of Product Manager for textile and clothing Industries (MOD'SPE Paris), this young entrepreneur with unbridled creativity gradually builds a cartoony and surreal universe around her brand that overturns Senegalese fashion codes and trends.

SRK has deep fantastic and cinematographic influences; she develops over the years an edgy and avant-garde line which earned the brand international media attention from platforms such as WAD magazine, VOGUE IT, ARTE, Okay Africa etc.

SRK is noticed at her first appearances on the Senegalese art scene and quickly considered as a rising figure of Africa's fashion arena.
Since 2012 the brand builds a reputation through its Fashion Performances.
From street fashion shows to unusual venues, SRK swims counter current, building bridges between different forms of art and fashion.

New icon of Dakar's Alternative scene, Selly Raby Kane lends her style to numerous icons such as: Flaviana Matata (former Miss Universe), Cristina de Middel, Nai Palm (Hiatus Kaiyote) Poundo Gomis (Editor of Okay Africa), the Nubians, Daara-J Family,Solange Knowles, Lil mama, Rokhaya Diallo etc .
Beyonce was recently spotted wearing a colorfully appliquéd black Selly Raby Kane kimono and rainbow skirt in a rather eclectic way on the streets of New York City.

Her latest collection « Alien Cartoon » was presented last May at Dakar's old Train Station which was transformed for the occasion into an invaded alien city, surreal and unlikely in the heart of Dakar. It was enough to fuel the buzz around this UFO of Dakar's Fashion scene. The brand has strong affinities with the Art world which made her exhibit pieces in collaboration with Cristina De Middel at the MoMA PS1.
Some pieces the Alien Cartoon collection, have been exhibited at the Louisiana Museum (Denmark), at the Vitra Museum and at Design Indaba between 2014 and 2015.

Strong of all the facets of her DNA, today the brand is expanding and is about to launch an innovative retail concept in Dakar.



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